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We’ve had the opportunity to partner with the Downtown Mobile Alliance (DMA) on many projects through the years, but this one was especially exciting to bring to life.
As DMA approached its 20th anniversary, the milestone created an opportunity to reflect on how much both DMA and downtown had grown and evolved. With expanded programs, services, and initiatives, DMA needed a brand and digital presence that better represented all that it is today while creating a strong foundation for what comes next.
Together, we developed a more cohesive identity that connects the many facets of DMA and a new website designed to make Downtown Mobile easier to explore, experience and discover.
The new DMA identity was designed to create a clear, connected brand system while giving its different programs room to stand on their own. A refreshed visual identity brings consistency across DMA and its initiatives, creating a recognizable family of brands that feels unified without losing the personality of each.
At the center of the new brand is a simple idea: Everything Happens Downtown. The message reflects downtown as more than a destination. It’s a place to live, work, dine, gather, invest, and experience the city, giving DMA a flexible platform for telling the many stories that come together in Downtown Mobile.
The result is a brand built to represent both DMA and the energy of downtown itself, with a cohesive system designed to grow alongside the city center.
The new DMA website was designed to rethink how residents, visitors, businesses, and property owners experience downtown online. Rather than organizing the site primarily around DMA itself, the new structure puts the downtown experience first, making it easier to explore what to do, find upcoming events, discover places to live and do business, and access DMA programs and resources.
A new Downtown Guide brings restaurants, shopping, attractions and local businesses into one easy-to-explore resource, while dedicated content helps users navigate everything from parking and transportation to downtown living, business resources and investment opportunities.
The site also brings DMA’s programs, services, news and resources into a clearer, more intuitive structure, creating a digital experience that is easier to navigate, easier to maintain and better positioned for search and discovery.
Together, the new brand and website give DMA a cohesive platform for telling the story of downtown today while creating room for what comes next.
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