Work
We partnered with the University of Mobile to redesign and develop its institutional website, creating a digital experience that balanced visual inspiration with strong functionality. The goal was to deliver an intuitive, user-friendly platform that effectively served multiple audiences, including prospective and current students, parents, alumni, and supporters.
The project was guided by a user-first approach, beginning with a redesigned navigation structure that adapted to audience needs. Clear, efficient pathways to key content such as academic programs, admissions, and campus life were prioritized throughout the site. Performance across devices was a critical focus, with particular attention paid to mobile responsiveness, recognizing that mobile is often the first point of contact for prospective students.
Visually, the site reflected the university’s Christ-centered identity through a light, welcoming aesthetic. Open layouts, generous white space, and soft neutral tones created clarity and approachability, while the university’s UM Ram Red accent reinforced brand recognition. Authentic photography and subtle faith-based design elements supported the school’s mission and values without overwhelming the user experience.
The site was designed to drive action, featuring clear calls to schedule visits, begin applications, and explore student life. With more than 290 pages designed and developed, the platform required a scalable architecture that balanced depth with simplicity. The result was a modern, mission-aligned website that strengthened brand presence and supported recruitment goals through improved usability, engagement, and mobile performance.
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