The Work

From the brains behind Pink Picasso, current Hummingbird client and one of “Oprah’s Favorite Things,” Wear Your Sole is a new retail fashion concept. Hummingbird was tasked with bringing this new retail brand to life through naming, logo, branding, and packaging design. The main goal behind Wear Your Sole is to allow consumers to express themselves in a way that represents kindness, inclusiveness, and true individuality by providing unique shoe decorations for consumers to express themselves through their literal “soles.” 

Wear Your Sole Branding

Kickstrands Branding & Packaging

Shoe Tattoo Branding & Packaging